Moz Pro has a steep learning curve, but it’s relative to other SEO tool suites on the market. More than anything, Google Analytics is used to help you understand your site traffic, user behavior and whether your SEO efforts are working. One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by Google, the main player of search engines. The data you collect via the Google Search Console is from Google, so you’ll know it’s accurate.
Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. It’s powered by natural language processing (NLP) and GPT-3 AI to generate custom-tailored content in seconds – be it for web copy, blog posts, or even full marketing campaigns. Luckily, with the rise of AI and SEO tools, it’s easier than ever to know how to do SEO right. A range of domain related tools to find out domain age, domain authority, DNS records or expired domains, etc.
This is incredibly valuable for local business owners or businesses that want to target individual cities or towns. The first metric the tool displays is the website’s overall share of voice, depending on the keyword that you’re tracking. This allows you to monitor how the site’s position changes on a daily basis and the percentage of people who search for key terms are seeing your site on search engines.
I love how it combines everything you need into one place, including rank tracking, keyword research, site testing, and more. The feature that impresses me the most is still rank tracking, I like its user interface and data fetching speed. Ranktracker is a wonderful SEO platform for BHS Links researching keywords and analyzing competition. The tool has a lot of different use cases and offers amazing features. I have used a lot of SEO tools and Ranktracker offers the best keywords that you can use to optimize your website. I always appreciate a company that gives good support with their products and Ranktracker excels in support.
Best SEO Tools You Should Use in 2025 (30+ Tools)
Another handy Chrome extension, WooRank explains the condition of whatever website you’re on. If websites don’t have an existing score, you can ask WooRank to do a quick inspection. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. On-page SEO report, broken link checker, redirect tracer, and country changer for SERP in one extension. Check the Domain Rating (DR) of any website to see the strength of its backlink profile. Find broken links to and from any webpage or website in seconds.
This includes a robots.txt tester, hreflang tags tester, and sitemap generator. These are page experience metrics that can affect your rankings in search. Choose the local keywords and search locations you want to track. When you’re visiting specific pages, the SEOquake toolbar provides useful information about each page.
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Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy. It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings.
- Ranktracker makes it easy to track daily keyword movements from a local level.
- Generate compelling meta descriptions that boost click-through rates and improve your search visibility.
- It also gives you high-level stats like URL rank, Domain Rank, and the number of organic keywords your site ranks for.
- Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase.
Yes, tools like SEMrush, Ahrefs, and Moz Pro offer comprehensive solutions for SEO. They cover keyword research, backlink analysis, site audits, and rank tracking, making them ideal for managing all aspects of your SEO strategy from one platform. The final metric that the rank tracking tool lets you keep track of is the overall traffic that your site receives. As you improve your keyword rankings, SERP features, and overall site optimizations, your rankings across the board will improve, bringing you more traffic.
Improve your keyword research and website visibility at no cost. This rank tracker’s insights and features are robust and scalable enough to handle virtually all performance monitoring needs for SMBs and enterprises. Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.
The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis. Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports.